Released on: September 29, 2008, 4:23 am

Press Release Author: Industria

Industry: -- Choose an Industry --

Press Release Summary: Zignal Cloud™ from Industria Leverages Amazon Web Services
for Software as a Service (SaaS) offering

Press Release Body: London, September 29th 2008 - Industria today announced a new
Zignal Cloud™ service offering that utilizes Amazon Web Services™, including the
Elastic Compute Cloud (Amazon EC2). By leveraging Amazon Web Services, Industria
drops the entry barrier of infrastructure costs to IPTV service providers, lowering
the total cost of ownership as well as ensuring predictability of cost. Zignal
Cloud™ is currently available by invitation only, but service providers can register
to be included in the beta program at Industria.com.

"Amazon Web Services provide highly reliable and robust computing and storage
infrastructure that can scale to accommodate the demand peaks of mission-critical
applications", said Steve Rabuchin, Director of Developer Relations for Amazon Web
Services. "Zignal Cloud users will be supported by the same technology
infrastructure that Amazon.com uses.

"By leveraging the investment Amazon has made in creating their own web-scale
infrastructure, Industria can offer our customers that same
reliability" said Gudjon Mar Gudjonsson, CEO of Industria. "We feel that this makes
the Zignal Cloud™ service competitive with even the largest
telecommunication operators."

Zignal Cloud™ offers anyone with access to the required content to become a TV
operator, capitalizing on the latest technology and innovation in the IPTV space.
New service providers will be able to get started using the
Industria Zignal solution with no upfront licensing or investment costs.
Consumers can enjoy TV services on a range of devices, including set-top
boxes, mobile devices and PCs.

Service Providers can interface with Zignal Cloud™ through a comprehensive
application programming interface (API) in the same way as their existing
systems, to further customize and integrate their IPTV offerings. Service
providers' local media assets are conveniently managed within the back
office environment of the Zignal Cloud™, including their deployed IP video
streams and On Demand video assets.

###

About Industria

Industria is a leading provider of broadband TV solutions and end-to-end
digital services projects for telcos, Internet service providers and
broadband TV operators. The Zignal suite of innovative TV solutions enables
service providers to provide consumers with interactive television services
and beyond. Zignal helps service providers drive revenues by enabling
broadband TV and other services on various different devices, like mobile,
set-top boxes or PCs. Among Industria's customers are investment companies,
telecommunications companies, utilities and major property developers. The
company is involved in several cutting-edge broadband projects in Northern
Europe and the British Isles. For further information on Industria and the
company's activities, visit www.industria.com.


Web Site: http://

Contact Details: Industria
Corporate Communications
+354 559-2000
media@industria.com